Setting all media speculation aside (especially those Bollywood “Scoops” that dissolved like a scoop of ice cream), Akshay Kumar will release Bell Bottom in theatres on July 27. OTT (some said Amazon Prime, others Disney +Hotstar) will not be the way to go for the Bollywood action superstar. And Bell Bottom will be the first major Bollywood film to release in theatres during the pandemic.
There was talk that Bell Bottom had been sold for a direct digital premiere. And that Akshay and producers Jackky Bhagnani (Pooja Entertainment) and Nikhil Advani (Emmay Entertainment) had got a lucrative deal from a streaming giant that would make the film a profitable venture for them. All that was left was the official announcement. Instead, Akshay has taken to social media to say that Bell Bottom is slated for theatrical release. And July 27 is the date. Not Independence Day as was speculated. That date as of now is still reserved for the actor’s cop drama Sooryavanshi.
I know you have patiently waited for #Bellbottom! Couldn’t be happier to finally announce the release of our film. Arriving across big screens worldwide #BellBottomOn27July @vashubhagnani @vaaniofficial @humasqureshi @LaraDutta @ranjit_tiwari @jackkybhagnani @honeybhagnani pic.twitter.com/g3G8OQoq6g
— Akshay Kumar (@akshaykumar) June 15, 2021
Bell Bottom that also stars Huma Qureshi, Vaani Kapoor, Lara Dutta, and Adil Hussain was one of the first major Bollywood productions to get on floors after the lockdown last year. A true-event-based espionage story set during the 1980s about some unforgettable heroes of the era, the film was shot in Glasgow and the UK in a straight two-month schedule last year. Akshay grittily waited for theatres to reopen instead of taking the digital route and pushing its release.