Jacqueline Replaces Shraddha As The New Face Of This Ethnic Clothing Line

By Pearl Nimbalkar

on February 16, 2018

In Tinseltown, brand endorsements go only as far as the popularity of the actor involved. And seeing the rising fame of drop-dead-diva Jacqueline Fernandez, IMARA, a celebrity led fashion retail company has decided to have Miss Fernandez replace Sharddha Kapoor as its ambassador.

https://twitter.com/Asli_Jacqueline/status/964026577163038721

Shraddha, who’d added another feather to her hat, by turning designer, and taking her first step in the world of all-things-fashion, has been associated with this brand since 2015. An affordable line, which was conceptualized by Shraddha in collaboration with artisans from Universal Sportsbiz Pvt. Ltd

However, with Sharddha’s recent flops (plus, low key appearances) and Jacqueline’s growing fandom, this ethnic brand has decided to make this glamazon as the new face of IMARA, Spring 2018

On the movie front, Sharddha has failed to win us over, be it her recent biopic - ‘Haseena Parker’ or romantic drama - ‘Ok Jaanu’, whereas, Jacqueline has enjoyed a decent career graph at the box office, right from ‘A Gentleman’ to ‘Judwaa 2’.

With Jacqueline being hailed as the millennial fashion icon and her persona matching a fashion-forward desi girl, this new venture fits perfectly.