SS Rajamouli-directed RRR has had quite a long journey. The magnum opus starring Jr. NTR, Ram Charan, Ajay Devgn, Alia Bhatt and others paved its path through countless obstacles to win global acclaim and recognition. Making the country proud, the film won the Best Original Song - Motion Picture award at the 80th Golden Globes. RRR was announced in March 2018 on social media with the cast reveal. While 5 years ago, nobody had an idea of what the end product would look like, now, the world is going gaga over it. Right from the US to Japan, RRR has left behind its indelible mark across the globe and we ain't complaining.
As per the initial plan, RRR was scheduled to release on July 30, 2020. Amid this, the cast of RRR underwent some changes. British actress Daisy Edgar-Jones was signed to play the role of Jenny in the film. However, she opted out of the project in 2019 citing personal reasons. It was later revealed that she wanted to avoid a clash between RRR and Normal People's shooting schedules. She was replaced by Olivia Morris in November 2019. At the same time, Ray Stevenson and Alison Doody joined the cast. However, due to the COVID-19 pandemic, it got pushed to January 2022. But to avoid a clash with Alia's Gangubai Kathiawadi, RRR changed its date once again to March 25, 2022. Gangubai Kathiawadi also shifted its date later, but the clash was averted. Reportedly, RRR was made on a budget of 550 crores (US$69 million).
SS Rajamouli, who delivered the blockbuster Bahubali before RRR, garnered much attention from the audience who wanted to see the magician of cinema display his magic tricks on celluloid. The first teaser of RRR dropped on October 22, 2020, and was titled Ramaraju for Bheem. However, it landed in trouble as a section of people claimed that the clip misrepresented the facts of freedom fighter Komaram Bheem who was depicted as a Muslim wearing a skull cap and soorma.
After clearing this and many other COVID-19-related obstacles, including incurring heavy losses, the team of RRR geared up for the release on March 25, 2022. Prior to this, it had locked January 8, 2021, at the theatres. It then got pushed to October 13, 2021, and then to January 7, 2022. As mentioned above, the makers changed the date to avoid a clash with Gangubai Kathiawadi which had initially blocked January 6, 2022, for the release.
The film, as expected, exploded at the box office, becoming one of the biggest blockbusters post-pandemic. Proving to be a profitable affair in India, RRR expanded its wings and took a flight to international grounds. Its Netflix premiere played a key role in this. With the audience tweeting about it from different corners of the globe, the makers took a leap of faith and it worked wonders for them.
Dominating international film markets, RRR defeated many big Hollywood films at multiple awards ceremonies including the Hollywood Critics Association Awards 2022 and New York Film Critics Circle Awards 2022. Not just the Indian box office, the film conquered the Japanese film industry and created new records.
That's not all, RRR's screening at the TCL Chinese IMAX theatre was sold out in 98 seconds. Director Rajamouli, just before the Golden Globes awards, made his US talk show debut and spoke about how the West has been kind to the film and showered love unconditionally on it. After winning the award for Naatu Naatu, Jr. NTR, Ram Charan and Rajamouli made the country proud by giving interviews on the red carpet. Not to forget, Rihanna was among the first celebrities to congratulate the team on winning the trophy. She was one of their competitors.
On the red carpet, as Jr. NTR received love from all, he was trolled for his American accent. As the saying goes, "When in Rome, Do as the Romans Do," the superstar spoke flawlessly and impressed all. Despite much noise, he handled the matter gracefully and allowed his work to do the talking.
While all eyes are on the Oscars 2023 nominations list, the film made the cut in BAFTA's Best Film (Non-English) category.