Cadbury India is garnering appreciation for revamping its 1994 ad and giving it a progressive twist. The new commercial is a recreation of the iconic 1994 one in which a girl celebrates her cricketer boyfriend's big win with a carefree dance on the cricket field. This time, however, a boy breaks into a jig after his girlfriend hits a six on the field.
Almost all the scenes of the two ads are similar. Even the original song, Kuch Khaas Hai, sung by Shankar Mahadevan in 1994, has been retained. He shared the ad on Instagram and wrote, “After 27 years it is back !! The roles are reversed !! The company has decided to retain the same song that I had recorded then in 1994 !! Nostalgiaaaa.”
Dia Mirza and Navya Naveli Nanda left heart emojis on Cadbury's post on Instagram. Many fans also got emotional on seeing the old ad recreated. Lauding the male actor for perfectly recreating the dance steps made famous by model Shimona Rashi in the original, Netizens also praised the initiative of a role reversal this time.
In a country where cricket has, for decades, been largely synonymous with men's cricket, the advertisement marks a shift in popular perception of the game. Social media users were quick to notice Cadbury's nod to its iconic advertisement and praised the company for turning gender roles on their head.
Have a look at a few happy relations for the ad on the internet.
Oh wow!! Take a bow, Cadbury Dairy Milk and Ogilvy :) A simple, obvious twist that was long overdue, and staring right at all of us all this while! pic.twitter.com/Urq8NXtg7W
— Karthik (@beastoftraal) September 17, 2021
An iconic campaign, a contemporary twist and so many relevant messages!
Well done Cadbury! @DairyMilkIn pic.twitter.com/DHjnCjaXa0
— Parminder Singh (@parrysingh) September 17, 2021
Remake of one of India's most loved ads.
With this role reversal ad we can see how much women have progressed in the Indian society whilst the emotions of success and victory still remain the same.https://t.co/BqZEjegpgA#chocolates #advertising #adcampaigns #adindia #cadbury pic.twitter.com/jhJC08jusA
— Alisha Horo (@alisha_horo) September 17, 2021
Just awesome,,,, got an instant flashback of my childhood
— surya sharma (@suryasharma001) September 17, 2021
My Uncle made the original one. He was Head of Video at Ogilvy at the time and we remember cheering him. What a cool gender reversal to witness in one's lifetime #VikramBangera https://t.co/6CkN7ZCb7E
— Sharin Bhatti (@sharinbhatti) September 17, 2021
Love this https://t.co/8kukAes3ON
— Tahira Kashyap Khurrana (@tahira_k) September 17, 2021
(Source: Instagram/Twitter)
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