From their super-stylish fashion outings to their extremely fancy lifestyle, the Kardashian-Jenner clan is not only a favourite amongst the masses but also the fashion houses. But the family's love for Italian luxury brand Fendi is quite evident and now it seems, the fashion house has geared up to give its love back to the Kardashians.
Kim shared the campaign details on Twitter this Monday, and wrote, "So major to be in a campaign with my mom and daughter."
In one of the photos that made its way on social media, the 3 Kardashian ladies are seen chilling in designer wear as they carry the Peekaboo bags. Moreover, a music video released on July 10 by Fendi starring the trio featured “Love Lockdown”, a composition by Kanye West, as the background score.
Meanwhile, talking about the Kardashians' association with the brand, Silvia Venturini Fendi, creative director of accessories and menswear, told a leading international magazine, "The idea was to expand the concept of family, as it’s part of our history, and we wanted other families of women. In the case of the Kardashians, they are all three of them very strong women, with strong personalities. It’s an iconic family, who is known for its appearance, but we wanted to bring more of an intimate side to the table."