Bollywood's favourite power-couple, Saif Ali Khan and Kareena Kapoor Khan, are known for their impeccable sense of style. While Kareena is undoubtedly the fashionista, Saif's sartorial picks are in sync with his royal lineage.

Buzz is that the Nawab is all set to launch his clothing line, which will reportedly be called The House of Pataudis and the tagline will be Royalty shouldn’t be a luxury. The label will tap into the unexplored territory of designing apparel that has its roots in Indian royalty. Reportedly, a team of researchers has been put to work. The brand is likely to hit markets only by the second half of next year.

In fact, several reports suggested that Bebo will be the ambassador of the brand. But now as per a report in a leading daily, it will be Ranbir Kapoor who will be the face of Saif's ethnic label. A source informed the daily, "Saif and Ranbir admire each other’s work and fashion sense. So, when the Nawab of Pataudi and his Begum shared their plans with the Sanju actor, the latter wanted to be the face of the brand.”

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The source further added, “Ranbir has a connect with the youth, especially males. So he suits the label’s requirements to the T. " With Ranbir stepping in to promote the brand, it all will stay within the family. Interestingly, when Saif was contacted, he said to reveal it 'all in good time'.

Reportedly, Saif and Kareena decided to go ahead with the label after discussing the idea with their family and close friends, who felt that their market value as a couple will work for the label.

On the work front, Saif's Netflix Original web series Sacred Games Season One has been applauded by the audience and critics alike and Kareena is preparing for her upcoming film with Dharma Productions.