Designers Shivan Bhatiya and Narresh Kukreja of the luxury holiday fashion brand SHIVAN & NARRESH are looking forward to explore a standalone category for children. "We have collaborated with Little Tags for a kidswear swim collection in the past, but launching it as a standalone category is yet to be done. Our research team has recognised the opportunity and we are looking forward to exploring it further," Narresh Kukreja, Creative Director, SHIVAN & NARRESH, told IANS in an email interview.
While there's still time for it, their latest collection caters to the young adult group. "The collection is conceptualised around the motivations of the generation. With the exhibition of prints, the signature SHIVAN & NARRESH essence is aligned with a lifestyle of athleisure, sports, street style and cocktail," said Shivan Bhatiya, Head Designer, SHIVAN & NARRESH.
Illustrating an exhaustive range of womenswear, menswear and accessories, SHIVAN & NARRESH X KOOVS features four prints, namely Summer Night, Sweet Magnolia, Rose Magnolia and Lush Vineyard. "Curated exclusively for the collaboration, the prints are typified through innovative silhouettes giving an emphasis to a summer holiday mood spent frolicking sartorially through street style fashion and glamorous evening style," said Shivan.
On collaborating with KOOVS, an Indian e-tailer, Narresh shared: "Change is a constant. In current times where every business is aiming to fight the mundane, it is essential to disrupt and break the pattern. Having woven a lifestyle of holiday luxury for Indian millennials for almost a decade, it is imperative to delve into the minds of a younger demographic.
"The collaboration with KOOVS comes at an opportune time, thus providing us the platform to touch base with a diverse, younger audience and cater to their needs. A fine balance of style combined with price point for a generation that prioritises value for design, and gives emphasis to fast, street-style fashion."
The designers have given the Indian women the 'bikini sari'. Actress Priyanka Chopra Jonas was recently trolled for wearing a sari without blouse. Asked about it, Narresh shared: "With sari being the chalk horse of the Indian sartorial heritage, one can observe its benevolent immersion in a number of design realms. Diversity in terms of size and colour has become an extremely vital topic of conversation and one needs to favourably present design solutions for real women in mind. Our iconic bikini sari is immersed in the idea of a modernistic bathing suit while serving its purpose to the societal sentiment."
He feels the Indian woman is blessed with a sensuous figure that is beautifully enveloped in the nine-yard garb, while flirting with the curves. "The translation of its aesthetic can differ from an individual to individual. Inducing a premium degree of body confidence, an individual can choose the way she wishes to express her sari style and her sartorial personality, so be it paired with a bustier, a blouse, without a blouse, a pair of pants or a bodysuit," he added.
(SOURCE: IANS)
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