‘Inspiration’ gone overboard! Diet Sabya calls out Nykaa once again for blatantly ripping off Australian brand’s eyeliner

By Malvika Mistry

on January 13, 2020

The Instagram account of Diet Sabya is indeed a 'no-mercy' fashion police that calls out Indian designers who copy the work of other renowned designers under the guise of ‘inspiration’. They take a dig at all the Gandi Copies which our home designers blatantly pick up and call it their own creation.

Looks like beauty brand Nykaa has landed itself in the troubled waters once again. DS recently called out this beauty e-com player for ripping off the unique stamp-on cat eyeliner from an Australian based company, The Quick Flick founded by a 23-year-old Iris Smit in 2017. This brilliant product was featured and won on Shark Tank as well.

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India’s biggest beauty e-com player, @nykaabeauty, is sadly just an unethical thief — stealing hero products from small & brilliant indie companies — to fuel their robust private label. FYI the original product (that was featured & won on Shark Tank) is by @thequickflick, an Australian digital-first beauty company built by 23-year-old founder @irisjade in 2017 with a simple premise; to make every day beauty moments easier through our revolutionary stamp-on cat eyeliner. Shameful . . . #dietsabya #beauty #gandi #copy #nykaacosmetics

A post shared by Diet Sabya (@dietsabya) on Jan 12, 2020 at 1:10am PST