Celebrated Indian designer Sabyasachi, who has made his name not only in India but the entire World, has collaborated with multinational clothing-retail company H&M for its new range "Wanderlust". The collection, which will launch on April 16, 2020, marks the clothing brand's first global collaboration with the ace couturier.
"I am happy to announce the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide. Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to 'ready-to-wear' and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life," Sabyasachi said. Taking a step away from his signature couture aesthetic, the maverick has played with prints for a resort-friendly line that also features a sari. Priced competitively, the designer aims to fulfil his dream of democratizing good design through this coming together of forces. Sequins and thread work will be replaced with the unmissable Bengal tiger—his preferred logo.
Have a look at the announcement post:
"At H&M, we are thrilled to announce our collaboration with iconic Indian designer Sabyasachi, known for his dynamic use of indigenous crafts and textiles - a language so stunning, that it permanently altered the fashion and design landscape of the country," Ella Soccorsi, Concept Designer at Collaborations & Special collections, H&M, said.
The collection, which will have both men and women's wear, will be available in all H&M stores in India as well as selected H&M flagship stores around the world and online on HM.com and Myntra.
Well, we definitely cannot wait for this big collab to be in stores!
(Source: Instagram/Vogue)
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