In the wake of COVID-19 outbreak, a lot of leading household labels and fashion mavens have come on the front lines to extend their support for the relief efforts. 

Gucci is the next in line, joining forces with the other households to extend monetary support of 2M euros to fight this pandemic. 

 

 

 

 

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We Are All in This Together. Gucci stands with its global community to fight the #Covid19 pandemic by making two separate donations to crowdfunding campaigns. Locally, in Italy where the company is based, a 1 million euros donation to the Italian Civil Protection Department #DipartimentoProtezioneCivile in partnership with @intesasanpaolo’s #ForFunding platform to reinforce Italy’s health services and to source new ICU beds. Globally, Gucci donated 1 million euros to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who through Facebook’s US$10 million Matching Fundraiser to monitor and collect data on the spread of the virus to strengthen ICUs across the world, supply protection equipment to health personnel and fast-track the creation of vaccines and therapies. The initiatives are captured in an original illustration gifted by Rome-based artist @mp5art, a person who holds their hand on their heart a message of human solidarity. “Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together,” say @alessandro_michele, Creative Director of Gucci, and #MarcoBizzarri, President and CEO of Gucci. Calling on our #GucciCommunity to join with us, give through our Donate Sticker on Stories to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who, and on gucci.forfunding.it to donate to the Italian Civil Protection Department #DipartimentoProtezioneCivile. Discover more about the crowdfunding campaigns through link in bio. Starting from tomorrow, Gucci’s social channels will feature the official messages of @who to help spread useful information and prevention for the virus. #StaySafe #FlattenTheCurve

A post shared by Gucci (@gucci) on Mar 26, 2020 at 9:15am PDT

Recommended read: COVID-19: Ralph Lauren donates $10 million for relief efforts; marks biggest donation by a fashion household across globe!

"We Are All in This Together. Gucci stands with its global community to fight the #Covid19 pandemic by making two separate donations to crowdfunding campaigns.  Locally, in Italy where the company is based, a 1 million euros donation to the Italian Civil Protection Department #DipartimentoProtezioneCivile in partnership with @intesasanpaolo’s #ForFunding platform to reinforce Italy’s health services and to source new ICU beds. Globally, Gucci donated 1 million euros to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who through Facebook’s US$10 million Matching Fundraiser to monitor and collect data on the spread of the virus to strengthen ICUs across the world, supply protection equipment to health personnel and fast-track the creation of vaccines and therapies," as seen on the label's official Instagram. 

 

 

 

 

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A post shared by Gucci (@gucci) on Mar 24, 2020 at 1:07am PDT

"In the days ahead, the Group will provide the French health service with surgical masks and its preparing to manufacture new ones—while complying with the strictest health protection measures for its staff members—and made a financial donation to the Institut Pasteur to support its research into Covid-19," they added in the press statement. The world really needs all the help it can get in this time of the pandemic outbreak. 

What are your thoughts? 

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(SOURCE: Instagram)