H&M is one of the leading retail giants out there and rightly so, the label got ranked first on the '2019 Fashion Transparency Index' scored by Fashion Revolution.
Leaving Adidas, Tom ford and Esprit behind, the apparel brand leads the frontlines with 73% of 250 points, scoring the highest amongst all the lusted brands.
@patagonia se consolidando como referência em transparência no recém lançado #FashionTransparencyIndex @fash_rev _ H&M fazendo seu dever de casa mas...no cenário pós-pandemia o foco da narrativa sustentável deveria se voltar totalmente à redução de escala e ritmo produtivo dos calendários, e produção local. #slowdown
Following H&M was C&A at 70 percent, and Adidas and Reebok at 69 percent each. The average overall score across the 198 brands reviewed landed at 25 percent, 3 percentage points higher than 2019.
Puma, Asos, Nike and VF Corporation – the company behind brands including The North Face, Timberland, Vans and Wrangler – are also in the top 10. The joint lowest-scoring brands included Bally, Jessica Simpson (the pop star’s label), Max Mara, Mexx, Pepe Jeans and Tom Ford, all of which revealed nothing at all about their practices for 2020.
Well, fashion and sensibility- the best of both worlds!
What are your thoughts?
(SOURCE: The Guardian)