Fashion e-commerce brand Shein is all set to host a virtual concert that will bring the best of both, fashion and pop world. Pop sensations like Katy Perry, Lil Nas, Rita Ora amongst many others will reunite to headline this virtual music fest, 'Shein Together' in order to raise funds that would extend support to World Health Organization’s COVID-19 Solidarity Response Fund.
Not just this, the four-hour-long concert which is all set to happen on May 9, would feature appearances by supermodel Hailey Bieber, internet sensation Lele Pons, and actresses Yara Shahidi and Madelaine Petsch.
Commencing on at 1 p.m. PT on the retailer’s phone app, this virtual show will also have some special appearances from influencers and Tik Tok stars.
Shein’s co-founder Molly Miao acknowledged the global situation and decided to do her bit in making the world a better place. “As a global brand, we know this crisis has affected all of our communities, consumers and their families and we couldn’t stand by and not help, In addition to our efforts in donating masks to those on the frontlines internationally, we wanted to also make sure our audience understands the importance of supporting this cause, which is why we came up with the idea to host SHEIN Together.”, she said in a statement.
The e-retailer has committed $100,000 and has created a 10$ collection of #SHEINTogether T-shirts for this noble cause.
(Source- Rolling Stone)
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