The virtual revolution! Dries Van Noten's open letter to designers and labels is a calling to propose significant changes in the current fashion calendar
With the fashion industry going virtual with their campaigns and collection showcases, the industry is taking some vital steps to reform the current face of the sartorial calendar.
Dries Van Noten, with the help of some other designers and CEO's of the industry, published and 'open letter' calling to reform the current calendar to the industry's immediate needs. Hold on folks, a revolution is on the way!
Titled Open Letter to the Fashion Industry, it begins: "Recently a group of us from across the global fashion industry, from CEOs to buyers and creative directors, came together in a series of conversations with a shared vision; to discuss ways in which our business needs to transform. We agreed that the current environment although challenging, presents an opportunity for a fundamental and welcome change that will simplify our businesses, making them more environmentally and socially sustainable and ultimately align them more closely with customers' needs."
An open letter was published, calling designers and labels alike to join the cause of re-evaluating the delivery, discounting and release cycles while shedding light on increasing sustainability and reducing waste. Current members on the panel include Acne Studios CEO Mattias Magnusson, Joseph Altuzarra, Bergdorf Goodman's Linda Fargo, Erdem Moralioglu, Gabriela Hearst, Pete Nordstrom, PR Consulting's Pierre Rougier, Tory Burch, Dries Van Noten president Matteo De Rosa and Van Noten himself, among many others.