Desperate times call for desperate measures- never did we realize that this saying would be so apt for the fashion fraternity in 2020! As the world still continues to battle with the COVID-19 Pandemic, many industries are trying to find its way to return back to normalcy including fashion.
With so many red carpet galas and fashion shows lined up in upcoming months, fashion has taken a massive hit due to this global pandemic. Many events have been called off in order to curb the COVID crisis, and the organisers are finding an alternative approach to carry on the same. And so, the organisers of Milan and Paris Fashion week have decided to use modern technology to their advantage and carry on their shows virtually!
Scheduled between July 14 to July 17, 2020, the Milan Fashion Week will take place virtually, as confirmed in an interview by Carlo Capasa, president of the Camera Della Moda. “The idea of this digital Fashion Week is to have something a bit different from normal Fashion Week. It’s something we thought of specially for the digital world,” he said in his statement. Officially named as Milano Fashion Week Digital, this technology backed fashion week will display men‘s fashion in a totally different light.
Along with Milan Fashion Week, Paris Fashion Week Men has also decided to go virtual from July 9 to July 13, 2020. Contrary to the Milan Fashion Week, PFW will have a crisp and collection-based structure focusing solely on the menswear brand.
So, what are your thoughts about fashion shows going digital?
(Source- Vogue)
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