In a move to open cross-border avenues, Sephora is launching on TMall, an online retail big-shot in China. 

Brands like Rihanna's Fenty Beauty, Farmacy and Dermologica, amongst the many others. 

 

 

 

 

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A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on May 18, 2020 at 8:04am PDT

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“Based on our long-term relationships with global beauty brands, we are glad to cooperate with Tmall Global to introduce overseas brands into [the] China market,” said Benjamin Vuchot, Sephora Asia president, in a statement. “This initiative is very special to Sephora, as we are celebrating the 15th anniversary of Sephora in China this year. The opening of the Sephora Tmall global flagship store offers a great opportunity for Sephora to continue reinforcing its commitment to the China market by catering to the Chinese consumer’s ever-changing trends and evolving needs to enhance their beauty power.”

Like many others, Sephora too has sought out to widen horizons in the Chinese markets. The brand believes that launching a cross-border operation will allow them to sell cruelty-free brands that cannot be sold in Chinese retail environments. 

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(SOURCE: WWD)