The recent killing of African-America man George Floyd by a white policeman has sent the United States of America in a state of unrest. The news of the demise of Floyd took over social media on May 25, 2020, due to a video that went viral where a policeman can be seen kneeling on his neck for more than 5 minutes during an arrest while he lay handcuffed and crying out in pain about being unable to breathe.

In addition to the pandemic, protests have been going all over the country owing to this police brutality. Along with renowned celebrities, many high-end fashion labels have joined forces and showed their support to the ongoing ‘Black Lives Matter’ movement.

 

 

 

 

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There’s nothing else we can say that wasn’t already perfectly said by our founder, Rihanna (@badgalriri). So we’re putting our $$ where our mouth is. In solidarity with @claralionelfdn, we will be donating funds to support @blmgreaterny and @bailproject. We’re only asking one thing of you: #PullUp Now’s not the time to stay silent or stand by. Pull TF Up.

A post shared by SAVAGE X FENTY BY RIHANNA (@savagexfenty) on May 30, 2020 at 4:24pm PDT

Recommended Read: Together is how we move forward: Adidas supports Nike’s ‘Don’t Do It’ campaign against racism after the death of George Floyd

Rihanna’s Savage x Fenty urged everyone to ‘Pull TF up’ against this brutality and pledged to donate funds to support Black Lives Matter of Greater New York and The Bail Project in association with Clara Lionel Foundation.

 

 

 

 

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A post shared by Banana Republic (@bananarepublic) on May 30, 2020 at 9:35pm PDT

 

 

 

 

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A post shared by Athleta (@athleta) on May 30, 2020 at 5:40pm PDT

 

 

 

 

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at old navy, we believe that everyone is family, that we are better together, that we all belong. we believe in a world of equality & opportunity, for everyone. and we want a better world for our children, and it starts here. now. with us. . old navy and our fellow gap inc. brands @athleta, @bananarepublic and @gap, have come together to donate $250,000 to support @NAACP and @EmbraceRace.

A post shared by oldnavy (@oldnavy) on May 30, 2020 at 6:43pm PDT

Gap Inc’s brands Banana Republic, Athleta, Gap, and Old Navy joined hands and made donations of $250,000 to NAACP and EmbraceRace.

 

 

 

 

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A post shared by FILA (@filausa) on May 31, 2020 at 11:57am PDT

Fila stepped up its game and contributed $100k to Black Lives Matter.

 

 

 

 

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A post shared by FASHION • BEAUTY • LIFESTYLE (@prettylittlething) on Jun 1, 2020 at 12:00pm PDT

Pretty Little Thing pledged to donate all the proceeds from its recent Saweetie collection to Black Lives Matter.

(Source- Instagram)