With what’s turning out to be as a catastrophic week for the United States of America, the fashion fraternity is standing together for a noble cause. Due to the ongoing protests against racism that were triggered by African-American man George Floyd’s murder, many high-end fashion labels were looted and vandalized.
During this political and communal unrest, many fashion brands pledged contributions to ‘Black Lives Matter’ movement as a token of solidarity against this deep-rooted racism. After making a generous donation of $250,000 to NAACP and EmbraceRace, Gap Inc’s brand Banana Republic donated clothing worth $20M.
In collaboration with Delivering Good, a non-profit organization that supports underprivileged Americans, Banana Republic geared up its efforts to support the millions of unemployed Americans and help them get back on their feet.
In a statement given to a leading daily, Mark Breitbard, head of Banana Republic and Gap Inc. specialty brands, said, “As America faces historic unemployment rates, Banana Republic ‘Will Work for a Better Republic,’ helping Americans get back to work by providing confidence through the clothing they can wear for interviews and in different work environments, including working from home.”
In spite of their own store along with sister brands Athleta, Old Navy and parent company Gap looted in vandalism, the retail brand continues its efforts to help the citizens in need.
(Source- WWD)
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