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Japanese brand Onitsuka Tiger tapped singer-actress Willow Smith as its brand ambassador. The daughter of Will Smith and Jada Pinkett Smith featured in the brand’s ad campaign wearing that was shot before the global pandemic.
Short in nature’s glory, this campaign featured Willow flaunting outfits and apparel from its fall collection. Check it out:
“In this campaign, we expressed Willow’s natural beauty and strength as well as her love for the earth which oozed from the bottom of her soul,” the brand’s creative director Andrea Pompilio said in her statement as mentioned by an online website, Women’s Wear Daily.
The brand believes that Smith is blessed with universal humanism and excellent creativity that goes beyond the limits of ‘Generation Z or Millennials’. “In 2020 when we will enter into a brave new era for humans, we feel a strong affinity and joy as a brand for the fact that we can collaborate with someone who has both a unique perspective on society and intelligence and share messages globally,” stated the brand.
Adding to this, Willow stated that she connected with the brand’s vision of the campaign. I loved that we were able to align both of our energies and create something that promotes a positive existence in this world. I’m excited for the future of the brand.”
Well, that’s not it. Onitsuka Tiger plans to do a noble cause from its fall campaign. The proceeds of its sale would be donated to NAACP Legal Defense and Educational Fund to support their efforts in the ‘Black Lives Matter’ movement.
(Source- WWD)
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