In keeping with the new reality, the Fashion Design Council of India (FDCI), brought to us the first ever digital edition of the India Couture Week 2020, from September 18 to 23. This new digital revolution would present an opportunity for designers to reach savvy audiences, and explore interesting ways of showing collections.
The impressive list includes names like Amit Aggarwal, Anju Modi, Dolly J, Falguni Shane Peacock, Gaurav Gupta, JJ Valaya, Kunal Rawal, Manish Malhotra, Rahul Mishra, Reynu Taandon, Shantanu & Nikhil and Suneet Varma.
This six-day long digital event, will feature top couturiers showcasing their couture films/videos and supporting content, that will go live on a preset show schedule, emulating the format of a physical event. These films will be streamed on FDCI’s digital platforms - Instagram, Facebook, Twitter, YouTube and the FDCI website. The official hashtag for the event is #DecodingCouture, with the graphic theme of “waves”, as digital is creating ripples in the global fashion industry.
“The FDCI has been a frontrunner in establishing a fresh template, in tandem with the changing times. Couture has all the elements of fantasy, and as screens take over our lives, we hope to recreate the magic of this genre, with pure creativity. We are delighted to partner with Hindustan Times, as we immerse in a world of both print and digital,” said FDCI Chairman Sunil Sethi.
Can't keep calm already!
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