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It’s no surprise that Kim Kardashian West and controversy regarding her newly launched products go hand in hand. Recently, the beauty mogul launched a new line of maternity solutionwear with her brand SKIMS.
Taking it to her social media space, Kim dropped her new line of shape-wear curated especially for pregnant women that could be used during and post-pregnancy. The line included a stain finish sculpting bra with a clasp that can be undone during breastfeeding and a mid-rise thigh brief with a non-compressive core that allowed a baby bump to grow freely.
Launching on Wednesday, September 16, the nine-shade shapewear would be available in shapes ranging from XXS to 5X.
Though it was a conscious attempt made to benefit pregnant ladies, it did not go well with the internet tribe including activist Jameela Jamil. Many netizens condemned the ‘shape-wear’ saying that pregnant ladies need not be concerned about their bodies. "Just let people enjoy their pregnancy without thinking they need to maintain the perfect figure,” stated a user; “I’m sure that’s the one thing pregnant women need above all! Being pressed to a slimmer figure,” commented another. Check out their tweets below:
It would be so cool if pregnant people could just be allowed to be pregnant and get bigger and not be self conscious, and enjoy the miracle taking place inside their body and not have to worry about feeling embarrassed/shamed that their body is changing for an amazing reason.
— Jameela Jamil (@jameelajamil) September 13, 2020
Excuse my ignorance but who’s trynna shape their pregnant bodies? Y’all don’t like being comfy and free and loose when pregnant? It’s pretty much the only time you can be as shapeless and free and comfy as you want!
— Proenca P (@brownythefirst) September 12, 2020
“Slimming” pregnancy? Okay then.... In a Society of females who aren’t confident enough in their natural bodies. Let’s make the most natural part of us covered up.
— Snu (@Snu_03) September 13, 2020
I’m sure that’s the one thing pregnant women need above all! Being pressed to a slimmer figure
— Sara Moh (@SaraM5115) September 12, 2020
Fuck everyone getting mad at @KimKardashian and SKIMS for the pregnancy shape wear. I’m pregnant and my legs and tummy are looking crazy. sometimes I wish things looked smoother. I can’t wear normal shape wear and it’s nice to have something available.
— KP (@PirateKelley) September 14, 2020
However, there were even some who defended the beauty Moghul including Chrissy Teigen:
I know for a fact this is a dig at Kim K’s skims maternity wear. THEY WERE NOT MADE TO MAKE PREGNANT WOMEN LOOK THINNER. THEY WERE MADE FOR SUPPORT AND COMFORT DURING AND AFTER PREGNANCY. STOP BEING SUCH A UNNECESSARILY JUDGEMENTAL BITCH @jameelajamil
— RoseGoldBabyx (@RoseGoldBabyxx) September 13, 2020
I know for a fact this is a dig at Kim K’s skims maternity wear. THEY WERE NOT MADE TO MAKE PREGNANT WOMEN LOOK THINNER. THEY WERE MADE FOR SUPPORT AND COMFORT DURING AND AFTER PREGNANCY. STOP BEING SUCH A UNNECESSARILY JUDGEMENTAL BITCH @jameelajamil
— RoseGoldBabyx (@RoseGoldBabyxx) September 13, 2020
Can @KimKardashian do anything right with you people? Skims maternity isn’t for pregnant women to slim down. Otherwise it would have the compressive core which it doesn’t. What if a girl just wants to buy Skims and can’t Cos she’s pregnant? Well now she can
— Emma. (@EmmaLouu889) September 13, 2020
Anyone who doesn’t understand Skims coming out w maternity has definitely never been pregnant. No one is tryna “slim” their pregnant body lmaoooo they need SUPPORT and comfort. Damn
— jenna (@jennacarole) September 13, 2020
on the controversy that is pregnancy shapewear: it’s not to be smaller. these brands aren’t pressuring us to be smaller. thanks for looking out for us everyone but we’re good! https://t.co/8arPjfDiUl
— chrissy teigen (@chrissyteigen) September 13, 2020
Amidst all the controversy, Kim finally addressed the backlash with a long, befitting reply. “To anyone who has an issue with maternity solution wear, and if you haven’t been pregnant before you may not know the struggle of what it’s like carrying all of this weight the way I did along with millions of strong women, @skims maternity line is not to slim but to support,” she stated in her tweet. Check out her entire statement below:
To anyone who has an issue with maternity solutionwear, and if you haven’t been pregnant before you may not know the struggle of what it’s like carrying all of this weight the way I did along with millions of strong women, @skims maternity line is not to slim but to support.
— Kim Kardashian West (@KimKardashian) September 13, 2020
The belly part doesn’t slim your belly, it’s actually sheer and a thinner layered material compared to the rest of the garment. It provides support to help with the uncomfortable weight being carried in your stomach which affects your lower back -
— Kim Kardashian West (@KimKardashian) September 13, 2020
and the compression on the leggings helps with pain relief caused by swelling. It is also worn after you have given birth and provides the comfort and support that most women need after delivery especially if you are recovering from a cesarean.
— Kim Kardashian West (@KimKardashian) September 13, 2020
We launched this category in response to the tens of thousands of pregnant women who wrote us requesting it and because it was something I personally needed when I was pregnant myself.
— Kim Kardashian West (@KimKardashian) September 13, 2020
Based on the majority of positive feedback we have received so far from pregnant women around the world, I am incredibly proud to provide a solution that will provide comfort and support during the times that we all need it most, during pregnancy and after.
— Kim Kardashian West (@KimKardashian) September 13, 2020
This is not the first time Kim’s SKIMS came under the fire. The solution-wear brand's initial name ‘Kimino’ ticked a lot of people off and was termed culturally insensitive.
Maternity solution wear, yay or nay? What do you think about this whole controversy?
(Source- Instagram, Twitter)
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