The global sports and lifestyle brand, Sketchers is launching a new campaign featuring Gully Boy actor Siddhant Chaturvedi. Siddhant will be the first Indian brand ambassador for the brand and will represent both lifestyle and performance collections. Wow!
The actor would be a part of the apparel brand’s newly launched campaign. Called, “Go Like Never Before,” this campaign will be exclusive in the Indian market. Emphasizing the importance of running as a sport, this campaign will aid to encourage people to stay active in their day-to-day routine.
The campaign video featured newly launched performance footwear styles from the Skechers GO RUN series including GO RUN 7+, GO RUN Razor 3 and GO RUN Speed Elite. Built with hyper burst cushioning, these shoes deliver a comfortable running experience.
“Being associated with Skechers has absolutely been an exciting journey for me. I feel honoured and take immense pride to be the first-ever brand ambassador of Skechers India, and to launch the campaign in Skechers Performance,” Siddhant commented on the brand association. “I love that the brand is taking a step ahead to educate people about the importance of fitness and motivating them to stay fit whether in the field of sports or beyond. Achieving fitness goals means wearing proper footwear that elevates your performance. I have always loved comfort over style statement, but with Skechers you get the best of both worlds—you get it all,” he continued.