Expanding his domain in the digital horizon, designer Manish Malhotra launches his virtual store


Keeping up with the digitalization era in times of pandemic, Bollywood’s ace designer Manish Malhotra launched his virtual store on Thursday, January 14, 2020. This online outlet will allow the patrons and customers to take an immersive walkthrough of the label’s Delhi flagship store.

Called “India’s first-ever virtual store from an Indian design house”, this virtual store offers the facility to ‘walk through the aisles, zoom in on the products, and get the details of the item, all from the comfort of your home.’

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Though the decision to unveil a virtual store was long overdue, but what got the wheels churning was the outbreak of the COVID-19 pandemic. Talking more about his online store, he said, “While our customers have been able to shop via our e-commerce site, we wanted to offer a seamless experience to our brand, even though they can’t make our stores in the lockdown. With this new virtual experience facility, we hope to bridge the serendipitous joy of shopping at our exclusive physical outlets. It’s a result of over 11 months of research, planning, strategy, and design, and I’m looking forward to the response of our fans and loyalists,” concluded the 54-year-old designer in a statement to PTI.

Besides the dreamy bridal couture and different collections, the virtual store will consist of other portfolios from the brand like Manish Malhotra Jewellery, Manish Malhotra Beauty, and Manish Malhotra Home. To make this a smooth sailing process, the brand will soon launch a chat process to aid customers with purchase queries, e-consults and personalized guidance.

Well, we can’t wait to witness the magic unveil at the comfort of our homes, can you?

(Source- [email protected], The Indian Express)Expanding his label in the digital horizon, designer Manish Malhotra launches his virtual store