Popular denim brand Levi’s has welcome onboard actress Deepika Padukone as its global brand ambassador. The popular fashion label stated that this partnership will attract new generations of women consumers with quality and comfort in the name of denim.
Confirming the news, Deepika shared the news on her Instagram story. "Authenticity, Originality and Honesty are values that the brand has been built on and are values I identify with the most! For those unaware, I have always been a jeans and t-shirt kind of a girl. The right pair of jeans not only makes me feel comfortable but also confident!" She also expressed her delight to be associated with the iconic brand as its global face.
Managing Director of Levi’s shared," We are absolutely thrilled. Deepika's personality shines through a balance of being bold, authentic, true and uncompromising that perfectly fits with our brand values. She is not only a style icon but also an inspiration to the youth and women globally. With her on-board, we are confident of strengthening the brand further especially when we are strongly focusing on leading the women's category."