Powerhouses Lakmé Fashion Week and FDCI combine forces to present a joint Phygital Fashion Week from 16-21 March!

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Combining forces of the powerhouses of fashion & beauty in India -Lakmé Fashion Week (LFW) jointly organised by Lakmé & RISE Worldwide (formerly IMG Reliance); and Fashion Design Council of India (FDCI) are all set to present a joint schedule this season at the Lakmé Fashion Week. The Phygital Fashion Week will take place from 16-21 March 2021. The event will have a special “unity logo” designed to mark this occasion.

Lakmé Fashion Week in partnership with the Fashion Design Council of India (FDCI) will release the schedule shortly comprising the best of curation and designers from Delhi, Mumbai and across India. FDCI & Lakmé Fashion Week will jointly present the Opening Show on 16th March and will culminate with the Lakmé Absolute Grand Finale on 21st March. The event will also feature the prestigious talent discovery programme GenNext for designers as well as promote modelling talent through FDCI’s #GetNoticed Model Hunt besides other innovations. Both FDCI and LFW will continue their buyer programmes launched last season as well.

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Sunil Sethi, Chairman FDCI commented, “The Fashion Design Council of India for decades has tirelessly worked to make the design industry lead from the front and leave a global footprint. The pandemic has darkened the clouds, this will add a silver lining to the business of fashion and help sharpen the needs of the fast-changing world. Lakmé, RISE Worldwide and FDCI will now have a shared purpose and belonging as we both reinvent the wheel in uncertain times. We are delighted to present this fashion week together.”

Head of Innovations at Lakmé said, “Our association with the Indian fashion industry runs deep as Lakmé has been a key driver of its growth for the past 20 years. We look forward to this partnership opening up new avenues of growth for all stakeholders. We continue to remain true to the pillars of the Lakmé Fashion week which are discoverability, sustainability and talkability as we present the best in Indian fashion & beauty this season to a global audience.”

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