Production powerhouses Reliance Entertainment and Phantom Films have joined hands with tennis ace-turned-entrepreneur Mahesh Bhupathi's apparel and accessories company Swag Fashions Hub Pvt Ltd to launch a merchandise collection for the upcoming cricket film '83. The film's lead actor Ranveer Singh and director Kabir Khan promoted the launch, posing with the merchandise. Also, present on the occasion was Shibasish Sarkar, Group CEO, Reliance Entertainment.
Kabir took it to his Instagram account and made the launch announcement of the same. Where cricket meets style! 83 Squad welcomes you to the world of @83Believe, he captioned the post.
Called ‘83 Believe' the merchandise offers products inspired by the victory. The collection includes apparel, accessories, face masks, crockery, furniture, backpacks, home decor, home furnishings, pillows, and clocks.
'83 is slated to release on June 4. The film revolves around India's victory in the 1983 cricket World Cup. Ranveer plays the team's captain Kapil Dev.
(Source- Inputs from IANS)