When Bollywood stars endorse your fashion brand you can be sure you are onto a good thing. Well, popular stars like Kareena Kapoor, Madhuri Dixit and Jacqueline Fernandez have worn creations from designers featured in YourLibaas, the brand founded by two young men in 2014, Khalid Raza Khan and Akram Tariq Khan. Making its route to the UAE recently, this global brand is believed to bring Emirati fashion to a larger Indian audience, resulting in extensive brand followers.
The founder story: Khalid Raza Khan (founder and CEO) and Akram Tariq Khan (co-founder and CMO) founded YourLibaas in 2014 while still in college. At that time they struggled to cope with studies and business and failed multiple times at engineering. This led to the birth of YourLibaas, an Urdu word that means your ‘garment or attire’ which grew grandly.
The brand brings renowned luxurious designers from the UAE such as Sana Safinaz, Maria.B, Gul Ahmed, Sapphire, Zara Shahjahan, Élan, Faraz Manan, Charizma, Baroque and Motifz, among others under one roof. It fathoms the cultural similarity across different nations and tries to build a bridge for cultural exchange of fashion.
One of the latest chic collections from YourLibaas is Mushq Trousseau De Luxe 21, a line crafted on finest whisper-thin tulle and hand-spun organza, with designs ranging from black to pale gold and purple haze to opal green.
YourLibaas is the market leader in the lawn designer apparel. Lawn cloth or lawn is a fine plain weave textile, now chiefly of cotton. It is designed using fine, high-thread-count yarns, resulting in a silky, untextured feel.