Soulmate, confidante or guiding light- whatever maybe their role in your life, your bestie deserves to be celebrated! And Masaba by Nykaa gives you the perfect reason to do that with the launch of an all-new, Pure Matte Lipstick collection in three stunning must-have shades this Friendship Day on 1st August! Inspired by the relentless spirit of the women in Masaba’s life, the bold shades, carefully handpicked by her, are an ode to their fearlessness and the drive to achieve what they set their heart on.
As muses for this collection, Masaba turned to two of her closest friends - Rhea Kapoor and Pooja Dhingra - who has been her steady cheerers through her journey. The three shades were chosen by Masaba to suit all Indian skin tones – 'Believe in You', 'You Grow Girl' and 'Make It Happen' - represent the story of faith, growth, and hustle that these women have experienced. An addition to the series of #OwnItLikeMasaba, this is a celebration of every person, who have in their own way, been a little like ‘Masaba’- fierce and strong.
Speaking about the all-new pure matte collection launch, Masaba Gupta says, "This collection is really close to my heart since this range revolves around the unbreakable spirit of strong women that have inspired me throughout. Pooja is a hustler, and she really inspires me to innovate, learn and grow whereas Rhea has been my sounding board, my constant support, and always believed in me. I think I relate with both of them since they bring very different shades to my life that’s why You Grow Girl and Believe In You were the perfect names for these lipsticks. The third shade, of course, Make It Happen, truly depicts my own story.”
The last shade in the collection, 'Make it Happen', is a daring red that resonates vividly with Masaba’s core aesthetics. Her foray into the world of beauty is just like her clothes. Wearing a Masaba creation can make you feel like one of the strongest women in the world such is the power of her ensembles. It's the way her silhouettes embrace the beauty of an Indian woman that makes the designer a must-have in every wardrobe. This same strength exudes from the bold and path-breaking Masaba by Nykaa range.
According to Reena Chhabra, CEO Nykaa Brands, “The new Masaba by Nykaa Pure Matte Lipstick collection is a celebration of inner strength and uplifting relationships while being immensely relatable and inspired by people we admire and love. It is a flawless product, made all the richer by Masaba’s unique shade of vibrancy, to suit most Indian skin tones. The matte formulation is premium, offering a rich and deep pigmented application in one stroke.”
Packaged in vibrant, floral, and summery- prints, this collection is easily the must-have of the season. The lightweight formula results in a pure matte finish and a bold colour deposit in just one swipe. It is long-lasting and feels comfortable on the lips all day, without compromising wear or comfort. The range is completely vegetarian, cruelty-free, and paraben-free.
Masaba by Nykaa Pure Matte Lipstick will be available on Nykaa.com and in Nykaa stores across India and is priced at INR 799 from 1st August 2021 onwards.