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We all love when a fashion collaboration is backed by a social cause and Valentino’s latest launch is one of them. The Italian luxury house has joined forces with a little-known yet upcoming label Cloney to launch a pro-vax hoodie.
Starting today, September 23, the design house will sell black hoodies with its iconic V-logos although instead of its brand name, the clothing will feature the word ‘Vaccinated’ in red. They will be on the brand’s official website for $690.
For the unversed, this iconic hoodie has its own tale to tell. Back in August, shortly after receiving his second Covid-19 vaccine, the director of Valentino, Pierpaolo Piccioli, posted a selfie on his social media handle wherein her was seen sporting a black hoodie with his signature V-logo in red. What came off as unusual was the word ‘Vaccinated’ written beneath it. Later, Lady Gaga was seen sporting the same hoodie sending the internet in frenzy. Moments after the fashion outbreak, influential designers and stylists such as Marc Jacobs, Zerina Akers; Pieter Mulier, and many others liked the design.
However, this wasn’t Piccioli’s original idea. Despite his logo, the design belonged to a little-known, up-and-coming brand Cloney that specialized in sassy tongue-in-cheek designs. Instead of suing the small brand for using his logo, Valentino got in touch with Duke Christian George III, the founder of Cloney to work together for designing these unique hoodies.
100 percent of the net profit towards Valentino’s ‘Vaccinated’ hoodies will be donated to UNICEF to support its work with World Health Organisation’s COVAX program. “Unfortunately, not all countries have equal access to COVID-19 vaccines. With this collaboration, Valentino supports UNICEF in the delivery efforts of life-saving COVID-19 vaccines,” read an excerpt from his post.
Wholesome, isn’t it?
(Source- Elle)
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