Not a long time ago, many high-end luxury labels around the world promised to reduce their carbon footprint and opted for sustainable fashion. However, these concepts seemed to have been overshadowed by the glitz and glam that the runway had to offer again. And so to remind them all, a climate change protestor intruded the Louis Vuitton show on Tuesday, October 5, 2021 at the ongoing Paris Fashion Week.
It was all fun with fashion on the runway as the models sashayed in the label's SS21 collection decked up in sheer dramatic gowns, statement sleeves, studded boots and chainmail headgears until a climate activist made a strut in casual attire holding a sign ‘Overconsumption = extinction.’ Representing, Amis de la Terre France, Youth for Climate and Extinction Rebellion the lady marched down the same path as models causing a stir and a lot of raised eyebrows! Check out the video here:
However, her act of bravery did not sit well with the security guards who were quick to rush and carry the protestor out. Amis de la Terre France said it targeted the LVMH-owned label to throw a spotlight on the issue of overconsumption, as reported by the Guardian. "LVMH is the world leader of luxury and has a responsibility when it comes to trends that push the textile industry to constantly renew collection faster and produce more," Alma Dufour, a group spokesperson, told Reuters.
With the pandemic coming to an end and the world resuming normalcy, is the fashion fraternity going to let go of the petitioned genderless seasons and reduced carbon footprint action? What are your thoughts on this?
(Source- The Guardian, Instagram@BusinessOfFashion)
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