Not something I believe in: Newlywed Rhea Kapoor ‘respectfully’ asks brands to not reach out for gifting or collaborations ahead of Karva Chauth celebrations


Producer, influencer and stylist extraordinaire Rhea Kapoor is many things but quintessential is not one of them. Right from her drool-worthy collab with Papa Cream ice creams to her gorgeous collection with designer Masaba Gupta, everything about her collaborations screams unique and out of the box. 

In a path-breaking move, the influencer announced on her Instagram stories to not reach out to her for Karva Chauth collabs which will be nationwide observed on October 24 this year. Respecting the feelings of all those who take part in the celebrations, she stated that it is something she or her husband Karan Boolani does not believe in or agree with the spirit it comes from. An influencer in her own right, Rhea doesn’t want to promote anything that she personally doesn’t believe in. She also took a dig at all the ‘random strangers’ who told her that ‘she has to do it (fast)’ as ‘it is her first' and she ‘is being silly.’ Saying “no thank you, let’s move on,’ she concluded her post. Check out her entire story here:

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Not quite a fan of OTT festivities herself, Rhea got married in a low-key ceremony to her longtime boyfriend Karan Boolani at her residence, keeping in mind the COVID-19 restrictions. Ditching all the quintessential jazz the stunner opted for an ivory-hued Anamika Khanna drape along with a STUNNING Birdichand pearl veil…quite unconventional for a bride but undoubtedly a refreshing change for brides who wish to skip the red!

Each individual has a different dynamic in their relationship and these festivals, no matter how much joy they bring, should be subjected to one’s comfort and belief system. What are your thoughts on this?

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