Kim Kardashian’s shapewear company Skims collaborates with Fendi; Diet Prada calls it a 'logomania cash grab'


Kim Kardashian West is collaborating with Fendi on a co-branded Skims capsule, launching next month. Kim confirmed the news on Instagram on Monday morning, posting a series of images of herself in a variety of pieces — a sheer black bralette and matching tights, a green bodysuit and lined puffer jacket, a brown bodysuit and a black long-sleeved bodysuit, all featuring both Skims' and Fendi's logos.

She wrote, "Introducing FENDI x SKIMS — a first of its kind collaboration that unites the luxury of @Fendi with the innovation of @SKIMS," she wrote. "This limited edition collection launches on November 9 at 6am PST at #FENDIxSKIMS."

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However, the news did not go down well with the Fashion Police page Diet Prada. The page shared the news on its Instagram story and expressed disappointment. The page called the collab 'too much too soon' and termed the announcement as 'logomania cash grab'. 


A post shared by Diet Prada ™ (@diet_prada)

For the unversed, the reality star joined forces with her friend, Fendi womenswear artistic director Kim Jones, on the designs, which fuse the two brands’ aesthetics in addition to featuring a hybrid of their logos. 

(Source: Instagram)