Let’s face it, Sabyasachi Mukherjee is no new name for controversial topics and this time the ace designer is under fire for his latest advertisement campaign featuring his ‘Intimate Fine Jewellery’ collection.

Sabya, on Wednesday, shared some pictures of his latest jewellery collection featuring the Bengal Tiger Icon collection of necklaces, earrings and signet rings. What did not sit well with a certain section of the social media users was the advertisement campaign featuring the label’s Royal Bengal Mangalsutra 1.2.

 

 

 

 

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A post shared by Sabyasachi (@sabyasachiofficial)

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The ad photoshoot featured models dressed in revealing clothes wearing the iconic and as termed by netizens 'sacred' mangalsutra. In one of the promotional pictures, a model posed in an intimate position resting her head on a shirtless model. Many criticized the designer for his ‘distasteful campaign’ and called it vulgar. ‘This is no lingerie Ad’ posted one, ‘Does showing so much skin justify ‘Intimate jewellery’?’, commented another. Check out the comments below:

No! This is no lingerie or Condom Ad.

This is Sabyasachi Mangalsutra Ad.

Ultra Woke #Sabyasachi is so creatively bankrupt that he had to use semi naked models for a Mangalsutra ad. pic.twitter.com/TZhT5XtGz5

— Rishi Bagree (@rishibagree) October 28, 2021

Ah! Said by a person who has turned off her reply section..Go get some guts first.
People like you are the real problem who find everything either funny or Sarcastic.

The way "Sabya" Sachi portrayed the Mangalsutra ad,is too "Asabhya"..!!#Sabyasachi https://t.co/qiW0mnZWUQ

— Ujjwal Thakur (@ashutosh5897_v) October 29, 2021

No other way to show 'Mangalsutra' ?
What are u actually selling #Sabyasachi ?
Matlab kuch bhi!!!!!#jewellery @ShefVaidya pic.twitter.com/iFwXgh40lW

— Bhagyashri Patwardhan (@bvpat2501) October 27, 2021

Wtf is wrong with #Sabyasachi?

Is this how he is going to sell Mangalsutra? Showing bossom more than mangalsutra, distressed look on the bride's face, and a gay man wearing it?

I didn't expect him go so woke to this level. All respect is gone.#wokeads #sick pic.twitter.com/BulH6NDVwf

— Pallavi Salunke (@MissSalunke) October 27, 2021

As of now, the designer is yet to give his statement on this entire fiasco. What are your thoughts on this?

(Source-Instagram)