Dramatic returns are taking place in the fashion arena and we are here to witness them all. Let’s take a look at the news from the fashion circuit.
BELLA HADID JOINS BACK THE VS COLLECTIVE
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After a massive fallout last year, supermodel Bella Hadid is joining back the VS Collective. The lingerie brand came under fire in 2020, when Bella, who had been Victoria’s Secret Angel, cut ties with the firm accusing the former L Brands chief marketing officer, Ed Razek, of inappropriate behavior. Razek stepped down from his position soon after this controversy.
Following the company’s rebranding as VS collective, the model is joining back the lingerie giant again. In an attempt to make the brand more inclusive and focused on body positivity, VS revamped it company image by bringing onboard influential figures such as Megan Rapinoe, Adut Akech, Valentina Sampaio, Paloma Elsesser and Priyanka Chopra Jonas, and Naomi Osaka. Having disassociated herself a year ago, Bella called her decision to rejoin the lingerie brand ‘complicated’ in her interview with Marie Claire “What magnetized me to coming back was them coming to me and really proving to me that, behind the scenes, Victoria’s Secret has changed so drastically… (Joining the VS Collective) was really about taking my power back and having the power over my body be released to myself again.”
“There was a type of way that, I think, a lot of us women who used to work with Victoria’s Secret felt. And now, six of the seven [VS] board members are all female. And there are new photoshoot protocols that we have. So a lot has changed.” She concluded.
SKIMS X FENDI RETURNS FOR DROP 2
The successful collaboration of Kim Kardashian’s SKIMS with luxury house Fendi is back with its Drop 2 on December 10, 2021. Sharing the announcement on her social media page, Kim called this drop a ‘final chance to own a piece of the groundbreaking collaboration between Fendi and SKIMS.”
The second and the last drop comes after the first collaboration of powerhouses on November 9. This collab turned out to be the beauty moghul’s biggest launch since she started her shapewear brand in 2019. The hit collection raked in $1 million after 1 minute of going live.
Available on the Fendi and Skims website, Drop 2 will offer ‘a special, second release of best-selling styles from Drop 1: the logo printed bodysuits and underwear.’
JIMMY CHOO UNVEILS AUTUMN 2021 CAMPAIGN STARRING HAILEY BIEBER
Jimmy Choo introduced Hailey Bieber for the brand’s Autumn 2021 campaign entitled TIME TO DARE. Captured on location in Los Angeles by Pierre-Ange Carlotti, the campaign explored exaggerated panoramas and intimate close-ups.
“This season marks a new chapter for Jimmy Choo. Hailey brings to life the modern glamour that defines our brand.” Hannah Colman, CEO said in her statement. “Hailey is the embodiment of the Jimmy Choo spirit today – glamourous, sexy, alluring, daring, and confident. She perfectly encapsulates the DNA that is the core of our brand. I love her energy, style, and her innate confidence that comes through in each of the images. I am so thrilled we were able to work together to create such a beautiful campaign.” Sandra Choi, Creative Director
The Autumn 2021 Women’s collection is inherently glamorous, bold shapes and colors talk to multiple facets of style, from day to night. The campaign has appeared globally from the 2nd September 2021.