Fashion Updates: Balmain forays into jewellery space with gender-neutral line; Hermes sues NFT creator for ‘MetaBirkin’ sales


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Jumping on the bandwagon, French fashion label Balmain becomes the latest luxury house to enter the jewellery line. Joining hands with the Adorisa Group, a Paris-based company known for its unparalleled designs, the powerhouses will expand into a fine jewellery line this summer.

The collection will feature 32 gender-neutral pieces, designed in Paris and made of ‘ethical 18k gold, conflict-free minerals and traceable gemstones.’ Though the luxury fashion house has not revealed the details on the upcoming collection, however, we saw a glimpse of it on the runway of spring/summer 2022 in the form of exaggerated gold chain links worn as tops. This collection will mark Balmain’s first fine jewellery collection while reflecting the historic fashion house’s signature audacious and inclusive spirit, as stated by the brand.  

The much-awaited collection will be available worldwide in Balmain stores as well as online websites, starting summer 2022.

(Source- Fashion United)



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Leather goods maestro Hermes is all set to sue NFT creator Mason Rothschild, who rose to fame by marketing a line of digital assets named as ‘MetaBirkins.’ The French luxury filed a 47-page complaint against Mason Rothschild and submitted it to New York’s Southern District Court on Friday. It is also called the creator “a digital speculator who is seeking to get rich quick.”

Rothschild’s digital ‘MetaBirkin’ depicting fur-covered bags shaped like the iconic totes were first sold in December last year for $42000. However, NFT exchange OpenSea removed MetaBirkins from its online site weeks later, honoring the cease-and-desist letter from Hermès. Although, this did not stop the NFT creator to market them on his personal website, available for purchase and sale.

Rothschild “simply rips off Hermès’ famous Birkin trademark by adding the generic prefix ‘meta’,” Hermès’ counsel alleged in the complaint. “There can be no doubt that this success arises from his confusing and dilutive use of Hermès’ famous trademarks,” read the company statement as reported by The Business of Fashion.

Hermes wants the judiciary to ask Rothschild to stop the marketing activities of his digital NFTs, hand over domain name to the company, and pay damages including his profits from selling the digital assets. In response to Hermes' legal allegations, the digital creator issued a statement on his social media platform stating that he will not be intimidated.


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(Source-Business Of Fashion)