After power collaborations with designers Manish Malhotra, Anamika Khanna and Ritu Kumar, Reliance Brands Limited (RBL) has now joined forces with renowned designer Rahul Mishra to set up a Joint Venture. This power move will enable the fashion icons to present an exclusive ready-to-wear collection at one of the global fashion weeks.
RBL has taken the majority stake making this venture a ‘60:40 partnership’ with an undisclosed sum of amount. This venture will see the new brand opening major flagship stores in the major cities within the next five years. This new brand will also both vertically and horizontally tap the avenues in the field of accessories, footwear, home, beauty, and jewellery.
“Rahul Mishra’s flawless contemporary design sense and stunningly intricate pieces have spotlighted Indian expertise in crafts globally. Accompanied with his expertise in leveraging international fashion forums to accelerate brand building and creating a global customer base, it’s the perfect secret sauce to co-create a global brand. It’s a strategic part of our ongoing commitment to nurture Indian art and culture,” said Isha Ambani, Director, Reliance Retail Ventures Ltd.
“The care they (RBL) take to nurture the growth of some of the world’s best luxury brands, their understanding of every aspect of the business process resonates with our vision for growing the vistas for Rahul Mishra Design House. Reflecting on the critical and commercial success of Rahul Mishra couture collections, it has been our desire to equally focus on ready to wear business and extend our universe by democratising the fashion cultivated by us. With this partnership for the new brand, we are sure of achieving mindful growth while giving the process its due attention and care,” said the designer.
Rahul is no new name to the fashion world, thanks to his signature collections at the Paris Haute Couture Week for the last five seasons. His RTW journery can be traced back to Paris Fashion Week in 2015. He also bagged the coveted Woolmark Prize at Milan Fashion Week in 2014. As of now, the designer will be at the helm as the brand’s Creative Director.
(Source- Mint, Luxury Facts)
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