Adding another feather to her multi-faceted hat, Kim Kardashian is all set to expand her empire by launching a skincare line. Apart from her successful shapewear brand SKIMS and perfume line KKW Fragrance, the moghul is now all set to introduce her skincare range backed by Coty, who acquired a 20 percent stake in a $200 million deal with KKW Beauty.
As reported by Business of Fashion, the skincare range would be launched anytime between April and June 30.
A skincare range comes as no surprise since Kim has previously filed to trademark ‘SKKN by Kim.’ In August, the social media sensation announced to ‘pause’ KKW beauty for a “completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look,” as mentioned by Hypebeast.
“We are focusing on skincare. We really wanted to create something disruptive and top-notch in terms of quality and ingredients. So we are focusing on making this a huge success and then we will see for the other categories later,” said Coty’s chief executive Sue Y. Nabi
We are excited about this one, what about you?
(Source- BoF, Hypebeast)
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