Pop sensation and Grammy-Award winner Lizzo is all set to launch her size-inclusive shapewear brand. Called ‘Yitty’ this 5-years-in-the-making-fashion label is meant for ‘Every Damn Body.’
Based on values like self-love, confidence and acceptance, Yitty is named after the pop singer’s childhood moniker. The brand’s first line will include everyday staples that can be worn as ‘underwear, overwear and anywhere according to the latest caption on the singer’s post.
Available in sizes XS to 6X, the brand features outdoor-worthy intimates in vibrant colours and eye-catchy prints. The shapewear line will be unveiled in three drops such as Nearly Naked, Mesh Me and Major Label. The pieces are made with super-soft recycled fibers and come in sustainable packing made with 100% recycled materials.
Launching on April 12, the drop will be available on its online website along with some offline Fabletics retail stores with prices ranging from $14.95 – $69.95 USD for its VIP Members.
(Source- Hypebae, Instagram@Yitty)
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