Pat McGrath, the modern day makeup maestro who has worked on countless runway shows, models, celebs and artists across decades is all set to enter the Indian market in collaboration with Nykaa. Pat McGrath Labs has finally launched in India with Nykaa.
Talking about the launch to a leading magazine, McGrath said, “I’m beyond thrilled to announce that Pat McGrath Labs is launching with Nykaa in India. I’ve always found the lush jewel tones and rich textures found in Indian filmmaking and art to be so inspiring. My collection is built on high-performance products and colour-true hues that flatter every skin type and tone. I cannot wait to see all the beautiful looks that will be created. With the breadth and depth of everything Nykaa offers, I can’t think of a better way to debut Pat McGrath Labs.”
The entrepreneur further added and said, “I’ve always been so proud of Pat McGrath Labs as a makeup and beauty company that creates products and colours that work beautifully on everyone. So, when you visit Nykaa, prepare for majorness beyond comprehension: All thirty-six shades of Skin Fetish: Sublime Perfection Foundation, Concealer and Powder, my ten-pan Mothership Eye Shadow Palettes, universally flattering MatteTrance™ Lipsticks, Divine Blush...India will be getting it all!”
Pat McGrath Labs cosmetics will be available for Indian consumers to shop from Nykaa’s website.