Priyanka Chopra Jonas and Nick Jonas have made their first fashion industry investment into luxury fashion and sportswear brand, Perfect Moment. The star couple did a photoshoot for the same and informed their fans about the investment. According to reports, Priyanka and Nick will play a role in the brand expanding its footprints in Asia and the Middle East.
Sharing pictures on Instagram, Priyanka wrote, "We're proud to join the Perfect Moment family as strategic investors and advisors. Having worn @perfectmomentsports organically for years, one of us is an avid snowboarder and the other an après ski aficionado (can you guess who is who?!), we really fell in love with this chic brand. As we got to know the company better, we also really connected with their ethos…creating perfect moments. Personally, creating memories and special moments is something we are deeply passionate about doing in our everyday lives, and now we have the pleasure of doing that in our new business venture. SO! If you have a love of travel, colour, adventure, and the great outdoors, this is a brand you will love too (if you don’t already.)"
A while ago, Priyanka launched her new Indian homeware lineup named Sona Home. Sharing the idea behind the venture, the actress wrote, "I’ve always been a very intentional person with everything that I do, and so when launching SONA Home, @maneeshkgoyal and I wanted to bring our love of our joint heritage coupled with a penchant for entertaining friends and family at home, to create a brand that I am insanely proud of. In addition to being inspired by India, there are many personal tie-ins to this collection, like the lampshades are made using vintage Saris inspired by a beautiful story about Maneesh’s mom (It tears me up every time I hear it). Sona Home has been created with a lot of love and with a purpose to make every moment luxurious, intentional and special. We’re so happy to welcome you to our table."