Remember how stunning Aishwarya Rai Bachchan looked in pink at the Cannes Film Festival 2022? Just like her fans, many desired to bookmark her Valentino look and own a similar piece for their personal wardrobe. Now, the dream will be fulfilled. Valentino is coming to India after Reliance Brand Limited (RBL) inked a long-term distribution agreement with the most established Italian Maison de Couture.
According to a statement issued by RBL, they will partner with Valentino to open its first boutique in Delhi, followed by a flagship store in Mumbai. The first store is due to open before summer 2022 ends whereas the store in Mumbai will open its door in the coming months. The stores will stock a complete range of womenswear, menswear, footwear, and accessories of the brand. The new long-term distribution deal will allow brand presence through a renewed store concept geared toward adapting to the changes in the retail market. The experiential design will provide customers with a global experience and a bespoke client experiential journey.
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“Valentino needs no introduction in India. Founded by the legendary Italian fashion designer Valentino Garavani and Giancarlo Giammetti, Valentino has gone through impactful creative evolution under the current Creative Director Pierpaolo Piccioli and CEO Jacopo Venturini heralding the brand into contemporary luxury while leveraging its heritage as the most established Italian Maison de Couture. The brand’s infectious romanticism, signature codes and bold use of colour has strong resonance in India. This partnership will help make the brand more accessible to its Indian customers and build a new tribe of Valentino connoisseurs.” said Darshan Mehta, MD of Reliance Brands Limited.
As per the statement, Valentino's store in Delhi will be a 162 sqm boutique in DLF Emporio, which will have shelves for women’s collections and an edited selection of men’s accessories, while the Mumbai flagship will carry the whole Valentino universe: a complete range across womenswear, menswear, footwear, and Valentino Garavani accessories of the brand that include shoes, bags, small leather goods, eyewear, scarves, ties, and fragrances.
(Source: Reliance Brands Instagram)
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