Reliance Brands Limited (RBL) is on the run to bring global couture to the Indian market. Recently, they signed a deal to bring Valentino’s flagship brand to Delhi and Mumbai. The aim is on expanding the development of the emerging market, which increasingly expands the world of fashion. Among its partners the brands that stand out are Armani group, Brooks Brother, Burberry, Bottega Veneta, Hugo Boss, Michael Kors, Versace, and more.
We’ve always been excited about our favorite designer brands while watching the fashion shows and have never been able to have access to them. Now, along with other high-end labels, the Spanish luxury house, Balenciaga will be entering the Indian market. The brand which recently made a wave with the star-packed Haute Couture in Paris with Kim Kardashian, Nicole Kidman, Bella Hadid, and Dua Lipa to model in its show, is all set to open in Indian stores by Mid-2023.
“Few brands have actually embraced the opportunity for creative reinterpretation and reinvention quite like Balenciaga. Their avant-garde and ingenious creations, bold use of the logo, and a consequent cult in the fashion industry has already created a strong footing throughout the world. It’s the most opportune time to introduce the brand to the country as the Indian luxury customer has matured and using fashion as a form of creative expression of their individuality” said Darshan Mehta, MD of Reliance Brands Limited.
Founded by the Spanish designer Cristóbal Balenciaga in San Sebastian, Spain in 1919 and later acquired by the French luxury group, Kering, Balenciaga had a reputation as a couturier of uncompromised standards. Since his arrangement as artistic director in 2015, Demna Gvasalia continues on maintaining the vision of Balenciaga through a boundary-pushing collection, which has expanded to include women’s and men’s garments, accessories, and objets de’art.
The wait is over and come mid-2023, the Indian market and its citizens will have full and undisclosed access to Balenciaga's products. Sleek, innovative, and revolutionary cloth-wear has been a trend in recent years, especially in pop culture, and now Indians will finally get a chance to join in the spectacular wave.
(Source: Reliance Brands/ Instagram)
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