From ITZY group to make debut as Charles & Keith’s newest global brand ambassador to Estee Lauder announcing Manushi Chhillar as the new face for their night serum, fashion news that made headlines recently.
Estee Lauder India names Manushi Chhillar as the new face of Advanced Night Repair
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Estee Lauder India’s new campaign features rising Bollywood star and former Miss World, Manushi Chhillar as a new face for their #1-night repair serum.
Former Miss World, Manushi recently made her debut in the Bollywood movie Samrat Prithviraj opposite actor Akshay Kumar. Now, her campaign will be featured on social and digital platforms across India and it’s her first partnership with a beauty brand.
“We are thrilled to welcome Manushi to the Estée Lauder India family as the new face of Advanced Night Repair.” said Rohan Vaziralli, General Manager, Estée Lauder Companies India. “In addition to her passion for all things beauty, we were drawn to Manushi’s values and dedication to helping others. She reflects our brand’s commitment to women’s advancement and know she will deeply connect with our consumers across India.”
“I am a long-standing admirer of the Estée Lauder brand, and especially their Advanced Night Repair serum. Being the face of this iconic product feels wonderful. I was introduced to the Advanced Night Repair a few years ago and I would definitely call it a skin care must have.” said Manushi.
Debuting this month, the campaign will bring Manushi’s love for skincare, featuring Advanced Night Repair serum with the power of 7 serums in 1. Infused with Hyaluronic Acid & Tripeptide, which gives your skin the ultimate hydration, radiance and pores look improved.
Aveda and Nykaa open doors to Delhi’s first Aveda X Nykaa salon
Multibrand beauty giant Nykaa and international haircare brand Aveda opened their second joint shop and salon in New Delhi’s Khan Market, after opening their first in Bengaluru in spring where guests could get indulge in a scalp to soul experiences.
The Aveda X Nykaa salons will build and expand Aveda's worldwide organization of salons while utilizing Nykaa's retail ability and comprehension of the Indian shopper. Introducing a one-of-a-kind unisex lifestyle destination, the salon provides 100% vegan premium hair services - colour, haircut, styling, and haircare along with exclusive rejuvenating rituals.
“After an extremely successful launch in Bangalore, we are ecstatic to be launching our second salon in the capital city. Through our world-class products, services, and hair care regimes we aim to position Aveda as the #1 Prestige Retail haircare brand in India, with a unique high performance and clean beauty differentiation. With trusted and proven Botanical science that Aveda has to offer coupled with the quintessential Nykaa experience tailor made for the Indian consumer we aim to elevate the consumer’s hair care experience.” Said Rohan Vaziralli, General Manager, ELCA Cosmetics Private Limited.
Estee Lauder Companies (ELC) to partner up with Nykaa and launch 'BEAUTY&YOU INDIA'
The Fashion industry in India has come a long way when it comes to hard-fought perseverance and persistence relating to the adaption of every flexible fashion fit and idea from all around the world. With Nykaa being established for more than 10 years now, it has made some serious efforts when it comes to bringing different trends into the Indian fashion industry and revolutionizing it as a whole.
Now, under a collaboration with ELC, the up-and-coming fashion & beauty brands based in India will see growth and prosperity under the guidance of BEAUTY&YOU.
The sustained program launch by the newborn company will oversee the prosperity of Indian entrepreneurs and companies through a competitive selection process and awards will be allocated for the same.
In addition, BEAUTY&YOU also aims to aid in financial support for up-and-coming businesses with a separate prize pool of up to 4 CR. (5,00,000 USD) for the most innovative and inspiring ideas. Along with it, BEAUTY&YOU also aims to be a mentor, guide, and distribution support for the incomers.
CHARLES & KEITH announces K-Pop group as new global brand ambassador
Singapore-based fashion house, Charles & Keith is the go-to label for stylish footwear, handbags, and accessories. Recently they announced the K-Pop girl group, ITZY as its newest global brand ambassador.
"It's an honor to be introduced as the new global brand ambassadors of CHARLES & KEITH! We're so excited for this new relationship as we'll be able to show our unique chemistry, and the many new sides of ITZY with the brand, please stay tuned for more ITZY and CHARLES & KEITH moments in the future!" said ITZY.
Fresh off releasing their comeback album, CHECKMATE, the girl gang are the beacon of pop culture: music artists, social media sensations, and masters of fashion. Now, they kick off their appointment by fronting Charles & Keith’s fall 2022 campaign, debuting this season’s style - Lula patent bags and shoes.
The brand announced the news on social media on 2nd August, warmly welcoming the girls to their families. It led to excitement amongst the group's fandom MIDZY who proudly shared the news on social media and congratulated the girls on their new feat.
(Source - Instagram)
