Not long-ago Bollywood global star Priyanka Chopra Jonas put an end to hair woes with her curated haircare line ‘Anomaly’ and people in the west have been going gaga about it. Launched in February last year, this cruelty-free and vegan haircare line were available at U.S.-based retail chain target. Being such a hit, we’ve been waiting for it to arrive at the Indian market. Guess, the wait is over. All set to hit the Indian beauty market, ‘Anomaly’ would be available from August 26 at Nykaa.
Suitable for all hair types, Anomaly consists of a range of products including hair masks, dry shampoos, shampoos, and conditioners for deep cleaning of the scalp. Easy on pockets, the line is placed in the value segment of the market and is designed to promote an acceptance of all forms of beauty.
“What Anomaly really stands for and what’s most important to me as an actor who’s always in chairs with experts using heat products and every 2nd day my hair gets blown out and curled and tonged. I think it’s really really important to have an amazing foundation, if your hair is strong and it’s healthy then you can do whatever you want with it, and I think keeping all these things in mind - You know that’s where Anomaly was born and we could check all of those boxes. We could be good for the planet and good for your wallet,” said Priyanka.
Bringing us quality haircare without compromise so that you can have beautiful hair without costing the earth. The mission statement of this brand is to create high-performance, environmentally conscious, and clean formulas. The brand also stated that they spend less on the packaging and spend more on superior class-leading formulas. Their bottles use plastic trash, so they do their part in reducing the amount of new plastic that is consumed.
(Source - Instagram)