After Ranveer Singh, actress Tamannaah Bhatia has recently invested in one of the biggest cosmetic companies in India, Sugar, for their campaign ‘#ShukarHaiSUGARHai’ for an undisclosed amount. For the campaign commercial, the actress was paired up with Bollywood star Ranveer to mesmerize the audience with their sizzling on-screen chemistry. Tamannaah becomes the second Bollywood actor to invest in Sugar Cosmetics after him.
Ranveer Singh and Tamannaah's last on-screen collaboration was nearly six years ago when they collaborated for an advertisement, which was an instant hit and left their fans wanting for more of a duo. Half a decade later, both teamed up to give another hit by collaborating on an ad for Sugar cosmetics.
The campaign titled #ShukarHaiSUGARHai (hank God for Sugar) rolled out to highlight the brand’s USP of transfer-proof lipsticks. The advertisement featured Ranveer and Tamannaah who played a couple and it also showcases Vineeta Singh, co-founder and CEO of Sugar cosmetics, who played Ranveer’s sister.
“Today, Sugar is the makeup of choice for all bold, independent women who refuse to be stereotyped by society’s norms. At Sugar, we believe in making beauty fun, accessible and constantly aim at creating clutter-breaking personas. Both Tamannaah and Ranveer are a dynamic duo that have a meaningful connect with Gen Z and millennial audiences and resonate with our brand values. We’re super excited to have them both on board for our #ShukarHainSugarHain campaign, allowing our consumers high-quality and easy-to-apply makeup that last through all day!” Said Vineeta Singh.
The campaign is being rolled out on various platforms. TVC will be aired in five languages, including Hindi, Bengali, Kannada, Marathi, and Tamil.
(Source - Financial Express)