Bollywood and Beauty world's most sought after actress has now managed to add one more title to her long yet impressive resume. After being named as Louis Vuitton's ambassador, the 'Mastani' of our hearts has now been welcomed aboard as the face of luxury jewellery brand, Cartier. Apart from Priyanka Chopra Jonas, DP is one of the leading Bollywood actor who is turning out to be an international sensation capturing all luxury brands one by one.
Deepika recently made her first-ever appearance flaunting the brand's luxury piece at the BoF 500 gala in Paris and we couldn't take our eyes off this beauty!
Complementing her criss cross yellow crop top and black trousers, the actress wore an Indomptables de Cartier Panther and Zebra necklace around her wrist. The necklace was composed of yellow gold and black lacquer and studded with tsavorite garnet, moonstone, and onyx.
Arnaud Carrez, Cartier’s chief marketing officer, said in a statement, “As an inspiring actress and committed philanthropist, Deepika embodies the Maison’s spirit and values of celebrating creativity, universality, and open-mindedness.”
The action indicates Cartier's goals to increase its domestic and international customer base among Indians. According to the India Brand Equity Foundation, a development trust funded by the Indian government, the size of the nation's gems and jewellery market was estimated to be $79 billion last year.
To capture more of the market Companies like Cartier spends a lot of money to increase their reach by signing elite people. Rival Tiffany asked Beyoncé and Jay-Z to revamp the brand as more contemporary and culturally relevant when LVMH obtained it.
Beyond Deepika's star power, the jewellery giant claimed that it was drawn to her commitment to philanthropy and female empowerment. She founded the Live Love Laugh Foundation, an organization that has worked to de-stigmatize mental health concerns in India since 2015.
(Source - Instagram / BoF)