Welcome to Eighty-Two East! The amazing actor and then producer Deepika Padukone has completed 15 years in the industry and on that note, she added one more feather to her cap by exclusively launching her new skincare and beauty brand, 82°E, and the fashion fanatics are on their heels!
With a mission to make the practice of self-care simple and joyful, the brand that is “Born in India, for the world” is so much worth the hype, let’s check it out.
The exhilarating name of the brand is all about unifying the East and the West, an idea that was born in India and for the world. She wrote, "Pronounced eighty-two east, our brand is inspired by the standard meridian that runs longitudinally through India and shapes our relationship with the rest of the world.”
The Brand resorts to clinically tested and scientifically proven skincare products that are cruelty-free as well as vegan. 82°E’s initial skincare launch includes a cleanser, toner, moisturizer, eye cream, and SPF, all of which will be available to shop online starting mid-November.
Winter is coming, and so is 82°E - we just can't wait!
(Source - Instagram)
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