Jacquemus sure knows how to get all the attention with their guerrilla marketing. Yesterday, On April 5, the luxury brand shared a delightfully surprising video on its Instagram page, showing super-sized renditions of its Le Bambino bag on wheels traveling on the streets of Paris.
As seen in the clip, the Jacquemus-branded Bambino bags, crowded with people are moving alongside the vehicles on a city road. Unfortunately, commuters like us can’t hail a ride in this one as it is a 3D rendering video.
"I THINK I LIKE PARIS NOW," read the caption on the brand’s Instagram post. Needless to say, this marketing genius caught the attention of netizens and friends from the fashion industry. "The only traffic I would be happy with," wrote Albert Ayal of Up Next Designer, “OMG!!!!! So creative! GENIUS,” commented an excited Kat Graham.
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Known for their super-tiny-sized bags, this marketing campaign gives us a glimpse of the other side of the spectrum. While this is just a creative fragment of imagination today, however, we never know, instead of flying cars, we possibly might have bag-sized public transport vehicles in the future!
(Source- PopSugar)
