Film producer and senior journalist & PRO BA Raju passed away on Friday after suffering a cardiac arrest following fluctuations in diabetes. His son Shiva Kumar shared the sad news on Twitter.
He wrote, “With extreme sorrow & grief we would like to announce the untimely demise of our beloved father Shri B.A.Raju. He passed away due to sudden fluctuations of diabetes & cardiac arrest. May his Soul Rest In Peace. Dad Be A “Raju” Forever because You are a “SUPERHIT” in Our Hearts.”
With extreme sorrow & grief we would like to announce the untimely demise of our beloved father Shri B.A.Raju. He passed away due to sudden fluctuations of diabetes & cardiac arrest.
May his Soul Rest In Peace.
Dad Be A “Raju” Forever because You are a “SUPERHIT” in Our Hearts. pic.twitter.com/QpNYpFW4t0
— Shiva Kumar B (@shivakumar2204) May 21, 2021
His sudden demise left the South film industry is shock as Mahesh Babu, Namrata Shirodkar, Samantha Akkineni, Jr NTR and SS Rajamouli expressed their grief on social media.
The sudden demise of BA Raju Garu has left me in shock. As one of the most senior film journalists & PRO,he has contributed greatly to the Film Industry. I've known him since my earliest days in TFI. It is a huge loss.Praying for strength to his family. Rest in Peace Raju Garu pic.twitter.com/B5lytChlqW
— Jr NTR (@tarak9999) May 22, 2021
Not able to process the sudden demise of BA Raju garu. I've known him since my childhood. We travelled together for many years and I worked with him very closely. pic.twitter.com/N6gbW8DPxv
— Mahesh Babu (@urstrulyMahesh) May 21, 2021
Truly shocked by the sudden demise of BA Raju garu. Losing a senior member like him, who has such a vast experience of working as a Film Journalist & PRO for over 1500 movies, is a void that cannot be filled.
You’ll be missed.
Rest in peace.
— rajamouli ss (@ssrajamouli) May 22, 2021
Totally shocked to hear this :((
He spoke to me 2 days bak..Such a Lovely affectionate Human..
Always had been a great support since the beginning of my career
— DEVI SRI PRASAD (@ThisIsDSP) May 21, 2021
He has been such a positive light in my life .. right from my first film .. every film that has released since then ..hit or flop .. he has always had a kind word to say . I will miss you terribly #RipBaRajuGaru A terrible loss pic.twitter.com/PeoV0RPqjQ
— Samantha Akkineni (@Samanthaprabhu2) May 22, 2021
Apart from promoting films and producing them, BA Raju also founded the popular Telugu magazine Superhit. He was the personal publicist for Mahesh babu and his family. In his career spanning four decades, BA Raju had worked on several films as a PRO (Public Relations Officer).