4 months, 39 children and 13 karigars: Alia Bhatt’s unique Madhurya lehenga gives back to the environment and society!


Less pollution, more warmth, and lights - this year’s pandemic-stricken Diwali was quite different than the previous years. People stuck to sustainability and conscious fashion while ringing in the festival of lights.

Backing fashion with a cause, Alia Bhatt opted for unusual, creative, and heart-warming ethnic wear from label Madhurya Creation.


A post shared by Alia Bhatt (@aliaabhatt)

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Collaborating with Alia’s stylist Ami Patel, Madhurya customized a Diwali outfit for the actress, which took four months to curate. Not just this, 13 karigars and 35 children from AOL free schools contributed their bit in creating this ‘labour of love.’ Ami revealed the deets of her collaboration with a Bangalore-based designer brand on her social media handle. “This is proof that zero-waste, organic and eco-friendly fashion ROCKS!,” read an excerpt of her caption.


A post shared by Ami Patel (@stylebyami)

“We started working on this during the lockdown. To start with, we had a drawing session with children from AOL free schools, titled “my beautiful planet”, said a spokesperson of the designer brand. “Based on the drawings we designed panels reflecting the various eco-systems and their bio-diversity. Then created an appliqué lehenga by our karigars. The narrative was to have as many hands to contribute in creating this beautiful outfit. We had a total of 13 karigars who put it all together. The material used was extra bits and pieces of various fabrics that we had with us in the workshop. So another story of turning ‘waste to beauty’. The facing of the duppatta had the lyrics of “Ae Watan”, one of our favourite songs from Alia Bhatt’s film. And the name of the 35 children whose drawings inspired the appliqué is embroidered on the side of the lehenga panels next to the drawings, he concluded. Watch the video below:

Speaking of her look, Alia looked stunning in the pretty pink ensemble and styled it furthermore with minimalistic silver oxidized jewellery. Kohl-rimmed eyes, nude lips and a pulled back messy ponytail completed her festive look. That minuscule bindi defined all things love!

What do you think of Alia’s Children’s day Diwali look?

(Source- Instagram)