A few days after making his fans curious by posting a video in which he talked about ‘something exciting’ will be unveiled soon, Akshay Kumar has finally spilled the beans on his ‘passion project’. The actor took to social media today to talk about his passion project- an apparel brand called ‘Force IX’. The actor also posted an intriguing clip while unveiling his brand’s name.

The clip sees Akshay putting in adjectives like ‘Athletic,’ ‘Essential,’ ‘Versatile,’ ‘Affordable, ‘Fashion for all,’ on a laptop. He then can be seen mixing all the terms together and the video ends with a logo and Akshay’s voice in the backdrop saying ‘Force IX,’ fashion for all. It seems that the actor will soon be launching his own clothing apparel brand.

Time for the big reveal…my passion project, my brand and the name is FORCE IX.
Engineered with emotion
Coming Soon! #ForceIX #EngineeredWithEmotion pic.twitter.com/Aij2FUeO1B

— Akshay Kumar (@akshaykumar) November 18, 2022

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Taking to the captions, Akshay wrote, “Time for the big reveal…my passion project, my brand and the name is FORCE IX. Engineered with emotion Coming Soon! #ForceIX #EngineeredWithEmotion."

Akshay will be joining the leagues of Salman Khan, Hrithik Roshan, Alia Bhatt and more who have their own clothing brands.

(Source: Twitter)